Westside Multifamily
Aida Memary Scher
Associate Director Investments
With Glen Scher and Filip Niculete, Aida Memary Scher covers Santa Monica and the Westside for the LAAA Team of Marcus & Millichap. Aida is credited on 39 LAAA Team closings totaling $119.1M in sales volume.
Start a confidential valuationAdvisor Overview
Local knowledge. Institutional discipline.
Aida graduated from California State University, Northridge with honors. She led the team's October 2026 sale of 2727 3rd St, 22 units in Ocean Park. Aida is credited on 19 of the team's 23 Santa Monica closings, $72.1M in sales volume.
Aida brings a rare combination of urban planning expertise and financial underwriting discipline to the multifamily investment business. Before becoming an investment specialist, she spent two years at Marcus & Millichap as a brokerage administrator and financial underwriter, building the analytical foundation that sets her apart.
Prior to joining Marcus & Millichap, Aida worked in city planning and community development, including roles with Habitat for Humanity and The Transit Coalition. That background gives her a perspective on urban development, zoning, and community impact that directly informs her work advising apartment building owners and investors on the Westside.
Aida Memary Scher is the same person as Aida Memary: Memary is the name on her California real estate license (CA DRE 01980240), on her Marcus & Millichap profile and on her email, and Memary Scher is her legal name. Both names refer to the same advisor, the same license and the same record of closings.
Education
California State University, NorthridgeB.A. (Honors)
Recognition
Sales Recognition Award2024, 2025
Market Expertise
Focused local coverage.
Aida’s primary markets, supported by the LAAA Team’s regional transaction experience.
CoverageCredited on 19 of 23 team closings | $72.1M
LAAA Team evidence65 team transactions · 281 apartment units · $222,704,300 sales volume
CoverageCore focus area
CoverageActive coverage
Track Record
Featured Transactions
Selected LAAA Team closings with Aida Memary Scher on the advisory team.
Advisory Process
Clear advice from the first conversation through closing.
A clear three-stage approach keeps owners informed while the team coordinates property analysis, market positioning, buyer outreach, negotiation, and closing.
Understand the Property
The process begins with the property, its operations, relevant market evidence, and the owner’s priorities.
Representative work
- Review property and operating information
- Analyze comparable sales, rents, expenses, and market conditions
- Discuss value, timing, and ownership objectives
Shape the Market Strategy
Translate the analysis into a pricing and positioning strategy, marketing materials, and focused buyer outreach.
Representative work
- Establish pricing and positioning
- Prepare marketing materials and conduct buyer outreach
- Manage inquiries, tours, and market feedback
Advise Through Closing
Compare offers, negotiate key terms, and coordinate the transaction through due diligence, escrow, and closing.
Representative work
- Evaluate price, terms, and execution certainty
- Guide negotiation and due diligence
- Maintain clear communication through escrow and closing
Supporting Analysis
Analysis matched to the property and the owner’s objectives.
When Relevant
Work With Aida
Get a confidential valuation of your apartment building
Request a complimentary, confidential Broker Opinion of Value from the LAAA Team.
LAAA Team Insights
Research for apartment owners and investors.
Selected LAAA Team research relevant to Aida Memary Scher’s practice.
LAAA Team Insights
All insights- Seller GuidesHow to Sell a Santa Monica Apartment BuildingHow pricing, rent-controlled tenants, transfer taxes and replacement planning shape a Santa Monica apartment sale.
- Seller GuidesSanta Monica Measure GS: Transfer Tax and the $8 Million ThresholdUnderstand Santa Monica's transfer-tax rates and how the $8 million threshold can change an apartment seller's proceeds.
- Seller GuidesSanta Monica Rent Control for Owners: Rents, Records and Sale DecisionsUnderstand lawful rents, annual increases, tenancy records and how rent control affects a Santa Monica apartment building's value and sale.
- Market IntelligenceSanta Monica Apartment Market Report: November 2026November rental and sales figures, selected apartment transactions and what the numbers mean when valuing a Santa Monica building.
- Seller GuidesRent Control from Los Angeles to Ventura and Santa Barbara: Every City's Cap, Who Is Covered and What Changes NextEvery local rent cap in Los Angeles, Ventura and Santa Barbara counties as of 10/24/2026: the allowable increase, who is covered, what is changing, and what our own deal files show.
- From Our Track RecordHow Rent Control Is Reshaping Multifamily Ownership in LARSO, AB 1482, Measure ULA, LIHTC. Forty-six of our deal stories involve a regulation that shaped the buyers, the underwriting or the escrow. Here is what we saw selling in a regulated market.
Owner Questions
Questions about working with Aida Memary Scher
Apartment buildings in Santa Monica and on the Westside of Los Angeles, with Glen Scher and Filip Niculete of the LAAA Team of Marcus & Millichap. Aida is credited on 19 of the team's 23 Santa Monica closings, $72.1M in sales volume.
Santa Monica's rent control law covers units with a certificate of occupancy before 04/10/1979; the General Adjustment for 09/01/2026 to 08/31/2027 is 2.6%, capped at $70 a month (as of October 2026). Buildings sell with tenancies in place at their current rents, and under Costa-Hawkins an owner can set a new starting rent after a qualifying vacancy, subject to exceptions. The Santa Monica page carries the figures and sources.
Santa Monica charges its own documentary transfer tax under Measure GS, one rate on the whole price: $3.00 per $1,000 under $5,000,000, $6.00 per $1,000 from $5,000,000 to $7,999,999, and $56.00 per $1,000 at $8,000,000 and above, plus the county's $1.10 per $1,000 (rates as of October 2026). Measure ULA, the City of Los Angeles tax, does not apply in Santa Monica.
Yes. Aida Memary is the name on her California real estate license (CA DRE 01980240), her Marcus & Millichap profile and her email address; Aida Memary Scher is her legal name and the name on laaa.com. The same advisor, the same license, the same record of closings.
Call Aida at (818) 212-2678 or Glen Scher at (818) 212-2808, or request a free valuation on the Santa Monica page. The opinion of value is built from your rent roll, expenses and the team's Santa Monica closings.