Santa Monica Multifamily Broker: 23 Closings, $88.7M
Glen Scher, Aida Memary Scher and the LAAA Team of Marcus & Millichap have closed 23 Santa Monica sales totaling $88.7M since 2016, including 20 apartment buildings averaging $516,920 per unit. Cap rates on the 20 with a rate recorded averaged 4.06%, ranging from 2.41% to 5.56% over those years, so read them as history rather than today's market. Figures from the team's closed transactions as of October 2026.
Request Free Valuation23
Transactions
$88.7M
Total Volume
20
Apartment Sales
$516,920
Avg $/Unit
8
Avg Units
2012
Since
Price per unit and unit count are averaged across apartment sales only: 20 of these 23 closed transactions are apartment sales.
LAAA Team Track Record Since 2012
Santa Monica Multifamily Market Overview
Santa Monica is the coastal end of the Westside apartment market, where the beach, the downtown and the Expo Line keep rental demand steady and new supply scarce. Across 23 closed transactions totaling $88.7M in Santa Monica since 2016, the LAAA Team of Marcus & Millichap has documented an average price per unit of $516,920 across its 20 apartment sales, and an average cap rate of 4.06% across the 20 of those with a rate recorded, ranging from 2.41% to 5.56% on individual sales. That average spans very different markets, so read it as history; the Market Snapshot on this page has CoStar's current figures. The figures are the team's own closed transactions as of October 2026, listed in the table below.
Ocean Avenue, Montana Avenue and the blocks between Wilshire Boulevard and Santa Monica Boulevard sit closest to the beach, the Third Street Promenade and Santa Monica Place. Mid-City, Sunset Park, Ocean Park and the Pico neighborhood hold most of the city's smaller 1950s and 1960s buildings, and that is where most of the team's Santa Monica closings have been.
Santa Monica has its own rent control law, administered by the Santa Monica Rent Control Board. It covers units with a certificate of occupancy before 04/10/1979. The General Adjustment for 09/01/2026 to 08/31/2027 is 2.6%, with a maximum of $70 a month (the formula is 75% of CPI, capped at 3% or $70). An owner who holds at least 50% of a two- or three-unit building as an individual and has lived there for at least 120 days can apply to the Board for an exemption; it is not automatic and it ends when the owner moves out or sells. Single-family homes have their own exemption rules. Units with a later certificate of occupancy fall outside the local law; the statewide AB 1482 cap applies to those more than 15 years old. Under Costa-Hawkins and the Board's Regulation 3301, an owner can set a new starting rent after a qualifying vacancy, with exceptions such as an Ellis Act withdrawal or a termination without good cause, and that turnover is where the rental upside in most Santa Monica buildings sits. Figures as of October 2026, from the Rent Control Board's General Adjustment notice (read 10/24/2026), with the exemption and vacancy rules read 11/09/2026; the team's rent control guide carries every city's cap.
Santa Monica is not in the City of Los Angeles, so Measure ULA does not apply. The city charges its own documentary transfer tax under Measure GS, in effect since 03/01/2023: one rate on the whole sale price, $3.00 per $1,000 under $5,000,000, $6.00 per $1,000 from $5,000,000 to $7,999,999, and $56.00 per $1,000 at $8,000,000 and above, in addition to the county's $1.10 per $1,000. Rates as of October 2026, from the City of Santa Monica's documentary transfer tax page.
Guides for Santa Monica owners
- How to Sell a Santa Monica Apartment Building
- Santa Monica Measure GS: Transfer Tax and the $8 Million Threshold
- Santa Monica Rent Control for Owners: Rents, Records and Sale Decisions
- Santa Monica Apartment Market Report: November 2026
- Rent Control from Los Angeles to Ventura and Santa Barbara: Every City's Cap, Who Is Covered and What Changes Next
- Measure ULA: What Every LA Apartment Owner Needs to Know
Market Snapshot
Source: CoStar | Santa Monica Multifamily | 11/04/2026 (2026 Q4 to date)Rents, vacancy and modeled market values: CoStar quarter-to-date export, 11/04/2026. Sales: CoStar capital-markets report, trailing 12 months as of 11/04/2026. Market estimates and reported transaction averages measure different populations.
Rents by Unit Type
Investment Activity (Trailing 12 Mo)
Santa Monica Market Area
LAAA Team Closings in Santa Monica
23 transactions by Glen Scher, Filip Niculete & the LAAA Team
2727 3rd St
Santa Monica • 2026
$7,200,000Units
22Cap
5.56%$/Unit
$327,273
1943 19th St
Santa Monica • 2026
$1,749,000Units
3Cap
5.14%$/Unit
$583,000
3205 Ocean Park Blvd
Santa Monica • 2025
$7,000,000
1528 10th St
Santa Monica • 2022
$3,350,000Units
8Cap
4.20%$/Unit
$418,750
1540 7th St
Santa Monica • 2022
$6,050,000Units
4Cap
3.87%$/Unit
$1,512,500
1753 9th St
Santa Monica • 2021
$5,100,000Units
7Cap
4.30%$/Unit
$728,571
2224 Oak St
Santa Monica • 2021
$2,700,000Units
6Cap
4.06%$/Unit
$450,000
1434 10th St
Santa Monica • 2021
$5,900,000Units
10Cap
4.79%$/Unit
$590,000
2850 Delaware Ave
Santa Monica • 2021
$1,800,000
707 Strand St
Santa Monica • 2021
$2,145,000Units
5Cap
4.80%$/Unit
$429,000
2721 6th St
Santa Monica • 2020
$10,100,000Units
22Cap
4.07%$/Unit
$459,091
2683 34th St
Santa Monica • 2020
$4,100,000Units
12Cap
5.27%$/Unit
$341,667
1846 10th St
Santa Monica • 2020
$4,400,000Units
10Cap
4.57%$/Unit
$440,000
848 19th St
Santa Monica • 2020
$3,750,000Units
6Cap
3.22%$/Unit
$625,000
1111 12th St
Santa Monica • 2020
$2,750,000Units
7Cap
3.27%$/Unit
$392,857
1927 Cloverfield Blvd
Santa Monica • 2019
$3,075,000Units
4Cap
4.24%$/Unit
$768,750
2120 Lincoln Boulevard
Santa Monica • 2019
$5,250,000
2416 20th St
Santa Monica • 2019
$2,052,000Units
5Cap
4.48%$/Unit
$410,400
1537 Centinela Ave
Santa Monica • 2018
$2,600,000Units
7Cap
3.22%$/Unit
$371,429
3211 Colorado Ave
Santa Monica • 2018
$1,875,000Units
4Cap
3.45%$/Unit
$468,750
1537 Centinela Ave
Santa Monica • 2018
$2,400,000Units
7Cap
2.62%$/Unit
$342,857
1802 Delaware Ave
Santa Monica • 2018
$1,580,000Units
5Cap
2.41%$/Unit
$316,000
707 Strand Street
Santa Monica • 2016
$1,812,500Units
5Cap
3.71%$/Unit
$362,500
Source: LAAA Team Closed Transactions
Selected Deal Stories
Our Active Listings in Santa Monica
Santa Monica Multifamily Investment FAQs
Santa Monica apartment buildings average $516,920 per unit across the LAAA Team's 20 apartment sales among 23 closed transactions, totaling $88.7M in volume (the team's own closings as of October 2026). Buildings near the beach and Montana Avenue sit at the top of the city's range; the smaller 1950s and 1960s buildings in Mid-City, Sunset Park, Ocean Park and the Pico neighborhood trade at lower per-unit figures.
Cap rates on the LAAA Team's 20 Santa Monica apartment sales with a recorded rate averaged 4.06% since 2016, ranging from 2.41% to 5.56%, as of October 2026. That average spans very different markets, so treat it as history; the Market Snapshot on this page shows CoStar's current market estimate and reported sales average. A building with long-term tenancies carries a going-in rate below what its rents would be at market, and the gap between the two is the rental upside a buyer underwrites.
Santa Monica's rent control law is separate from the Los Angeles RSO and is administered by the Santa Monica Rent Control Board. It covers units with a certificate of occupancy before 04/10/1979, and the Board sets one General Adjustment each year: 2.6% with a $70 a month maximum for 09/01/2026 to 08/31/2027 (75% of CPI, capped at 3% or $70), as of October 2026. An owner who holds at least 50% of a two- or three-unit building as an individual and has lived there for at least 120 days can apply to the Board for an exemption; it is not automatic and it ends when the owner moves out or sells. Single-family homes have their own exemption rules. After a qualifying vacancy an owner can set a new starting rent, subject to the exceptions in the Board's Regulation 3301.
For units under Santa Monica rent control, the General Adjustment for 09/01/2026 to 08/31/2027 is 2.6%, capped at $70 a month, per the Rent Control Board's annual notice (as of October 2026). Units outside the local law that are more than 15 years old fall under the statewide AB 1482 cap instead.
Measure GS is Santa Monica's documentary transfer tax, in effect since 03/01/2023. One rate applies to the whole sale price: $3.00 per $1,000 under $5,000,000, $6.00 per $1,000 from $5,000,000 to $7,999,999, and $56.00 per $1,000 at $8,000,000 and above. On an $8,000,000 sale the city tax is $448,000, in addition to the county's $1.10 per $1,000 ($8,800). Rates as of October 2026, from the City of Santa Monica's documentary transfer tax page.
No. Measure ULA is the City of Los Angeles's transfer tax and applies only to sales inside that city. Santa Monica is its own city with its own transfer tax, Measure GS, described above.
In the LAAA Team's own record, most Santa Monica closings have been smaller 1950s and 1960s buildings in Mid-City, Sunset Park, Ocean Park and the Pico neighborhood, with downtown and the blocks north of Wilshire Boulevard at the higher per-unit figures. All of the city's pre-1979 buildings share the same rent control law. CoStar's Market Snapshot on this page puts vacancy at 7.8% as of 11/04/2026 (2026 Q4 to date).
California's Costa-Hawkins Rental Housing Act lets the owner of a rent-controlled unit set a new starting rent after a qualifying vacancy; the new tenancy is then controlled from that rent. The Board's Regulation 3301 lists the exceptions, including an Ellis Act withdrawal, a termination without good cause and certain unabated code violations. In Santa Monica, where many tenancies date back decades, this turnover is the main source of rental upside in an apartment purchase: as units turn over across a hold period, income rises without a capital program beyond the usual turnover work.
Yes. Most Santa Monica apartment sales transfer buildings with existing tenancies in place at their current rents, since the rental upside from turnover is a core part of the buyer's underwriting. Due diligence typically covers the rent roll, the Rent Control Board's registration and Maximum Allowable Rent for each unit, lease terms, security deposits and any open tenant matters. The LAAA Team coordinates buyer tours and inspections in compliance with California tenant rights laws, which require at least 24 hours' advance written notice for entry under Civil Code 1954.
Aida Memary Scher, Associate Director Investments (CA DRE 01980240), covers Santa Monica and the Westside with Glen Scher and Filip Niculete and is credited on most of the team's Santa Monica closings since 2016; her page lists them. Call Glen Scher at (818) 212-2808 or Aida at (818) 212-2678 for a confidential valuation.
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