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Santa Monica Multifamily Broker: 23 Closings, $88.7M

Glen Scher, Aida Memary Scher and the LAAA Team of Marcus & Millichap have closed 23 Santa Monica sales totaling $88.7M since 2016, including 20 apartment buildings averaging $516,920 per unit. Cap rates on the 20 with a rate recorded averaged 4.06%, ranging from 2.41% to 5.56% over those years, so read them as history rather than today's market. Figures from the team's closed transactions as of October 2026.

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23

Transactions

$88.7M

Total Volume

20

Apartment Sales

$516,920

Avg $/Unit

8

Avg Units

2012

Since

Price per unit and unit count are averaged across apartment sales only: 20 of these 23 closed transactions are apartment sales.

LAAA Team Track Record Since 2012

Santa Monica Multifamily Market Overview

Santa Monica is the coastal end of the Westside apartment market, where the beach, the downtown and the Expo Line keep rental demand steady and new supply scarce. Across 23 closed transactions totaling $88.7M in Santa Monica since 2016, the LAAA Team of Marcus & Millichap has documented an average price per unit of $516,920 across its 20 apartment sales, and an average cap rate of 4.06% across the 20 of those with a rate recorded, ranging from 2.41% to 5.56% on individual sales. That average spans very different markets, so read it as history; the Market Snapshot on this page has CoStar's current figures. The figures are the team's own closed transactions as of October 2026, listed in the table below.

Ocean Avenue, Montana Avenue and the blocks between Wilshire Boulevard and Santa Monica Boulevard sit closest to the beach, the Third Street Promenade and Santa Monica Place. Mid-City, Sunset Park, Ocean Park and the Pico neighborhood hold most of the city's smaller 1950s and 1960s buildings, and that is where most of the team's Santa Monica closings have been.

Santa Monica has its own rent control law, administered by the Santa Monica Rent Control Board. It covers units with a certificate of occupancy before 04/10/1979. The General Adjustment for 09/01/2026 to 08/31/2027 is 2.6%, with a maximum of $70 a month (the formula is 75% of CPI, capped at 3% or $70). An owner who holds at least 50% of a two- or three-unit building as an individual and has lived there for at least 120 days can apply to the Board for an exemption; it is not automatic and it ends when the owner moves out or sells. Single-family homes have their own exemption rules. Units with a later certificate of occupancy fall outside the local law; the statewide AB 1482 cap applies to those more than 15 years old. Under Costa-Hawkins and the Board's Regulation 3301, an owner can set a new starting rent after a qualifying vacancy, with exceptions such as an Ellis Act withdrawal or a termination without good cause, and that turnover is where the rental upside in most Santa Monica buildings sits. Figures as of October 2026, from the Rent Control Board's General Adjustment notice (read 10/24/2026), with the exemption and vacancy rules read 11/09/2026; the team's rent control guide carries every city's cap.

Santa Monica is not in the City of Los Angeles, so Measure ULA does not apply. The city charges its own documentary transfer tax under Measure GS, in effect since 03/01/2023: one rate on the whole sale price, $3.00 per $1,000 under $5,000,000, $6.00 per $1,000 from $5,000,000 to $7,999,999, and $56.00 per $1,000 at $8,000,000 and above, in addition to the county's $1.10 per $1,000. Rates as of October 2026, from the City of Santa Monica's documentary transfer tax page.

Market Snapshot

Source: CoStar | Santa Monica Multifamily | 11/04/2026 (2026 Q4 to date)

Rents, vacancy and modeled market values: CoStar quarter-to-date export, 11/04/2026. Sales: CoStar capital-markets report, trailing 12 months as of 11/04/2026. Market estimates and reported transaction averages measure different populations.

27,514Total Units
7.8%Vacancy Rate
$3,520Market Rent/Unit
-1.1%Rent Growth (YoY)
4.8%Market Cap Rate
$535,742Market $/Unit

Rents by Unit Type

Studio$2,489/mo
1 Bedroom$3,004/mo
2 Bedroom$3,938/mo
3 Bedroom$6,981/mo

Investment Activity (Trailing 12 Mo)

Sales Volume$238.3M
Transactions59
Reported Sale Price/Unit$341,400
Avg Cap Rate5.5%

Santa Monica Market Area

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LAAA Team Closings in Santa Monica

23 transactions by Glen Scher, Filip Niculete & the LAAA Team

2727 3rd St

Santa Monica • 2026

Price
$7,200,000
Units
22
Cap
5.56%
$/Unit
$327,273

1943 19th St

Santa Monica • 2026

Price
$1,749,000
Units
3
Cap
5.14%
$/Unit
$583,000

3205 Ocean Park Blvd

Santa Monica • 2025

Price
$7,000,000

1528 10th St

Santa Monica • 2022

Price
$3,350,000
Units
8
Cap
4.20%
$/Unit
$418,750

1540 7th St

Santa Monica • 2022

Price
$6,050,000
Units
4
Cap
3.87%
$/Unit
$1,512,500

1753 9th St

Santa Monica • 2021

Price
$5,100,000
Units
7
Cap
4.30%
$/Unit
$728,571

2224 Oak St

Santa Monica • 2021

Price
$2,700,000
Units
6
Cap
4.06%
$/Unit
$450,000

1434 10th St

Santa Monica • 2021

Price
$5,900,000
Units
10
Cap
4.79%
$/Unit
$590,000

2850 Delaware Ave

Santa Monica • 2021

Price
$1,800,000

707 Strand St

Santa Monica • 2021

Price
$2,145,000
Units
5
Cap
4.80%
$/Unit
$429,000

2721 6th St

Santa Monica • 2020

Price
$10,100,000
Units
22
Cap
4.07%
$/Unit
$459,091

2683 34th St

Santa Monica • 2020

Price
$4,100,000
Units
12
Cap
5.27%
$/Unit
$341,667

1846 10th St

Santa Monica • 2020

Price
$4,400,000
Units
10
Cap
4.57%
$/Unit
$440,000

848 19th St

Santa Monica • 2020

Price
$3,750,000
Units
6
Cap
3.22%
$/Unit
$625,000

1111 12th St

Santa Monica • 2020

Price
$2,750,000
Units
7
Cap
3.27%
$/Unit
$392,857

1927 Cloverfield Blvd

Santa Monica • 2019

Price
$3,075,000
Units
4
Cap
4.24%
$/Unit
$768,750

2120 Lincoln Boulevard

Santa Monica • 2019

Price
$5,250,000

2416 20th St

Santa Monica • 2019

Price
$2,052,000
Units
5
Cap
4.48%
$/Unit
$410,400

1537 Centinela Ave

Santa Monica • 2018

Price
$2,600,000
Units
7
Cap
3.22%
$/Unit
$371,429

3211 Colorado Ave

Santa Monica • 2018

Price
$1,875,000
Units
4
Cap
3.45%
$/Unit
$468,750

Source: LAAA Team Closed Transactions

Selected Deal Stories

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Your West LA & Beach Cities Specialist

Your LA Apartment Investment Advisors

Glen Scher

Glen Scher

Senior Managing Director Investments

(818) 212-2808

Email Glen

License(s): CA: 01962976

Filip Niculete

Filip Niculete

Senior Managing Director Investments

(818) 212-2748

Email Filip

License(s): CA: 01905352

LAAA Team of Marcus & Millichap

16830 Ventura Blvd, Ste. 100, Encino, CA 91436

LAAA Team of Marcus & Millichap